A Boston area based publicly traded leader in the Information Availability Software company was in need of enhanced set of skills for the Vice President of Marketing.
The company was experiencing rapid growth and needed a person experienced in that type of growth that could help architect the marketing strategy to allow for continued year over year growth into the future.
The position not only required someone from the space and knowledge of the Wall Street investor community but someone with very specific technical and social data driven on-line lead generation skills. In addition to the right experience and leadership capabilities the person had to have the business acumen and chemistry to work with a CEO residing overseas.
Matlin Partners was able to find the ideal candidate who met all these requirements. The result has been a candidate who has helped the company continue to achieve quarterly growth targets but also helped shape the future strategy of the company to achieve longer term aggressive growth.